Brands: 10

Campaign: CPHFW

Timing: Q3 2025

Reach: 1.08M

Influencers: 30

This brand activation generated over 1M in reach across the 10 brands that participated.

Brands: 6

Campaign: Summer Event

Timing: Q2 2025

Reach: 857k

Influencers: 12

BMP hosted a vibrant event with 6 brands and 12 influencers attending. The setting was an unforgettable dinner with brands like Zwilling, Eva Solo and OYOY.

Brand: Boozt

Campaign: Match Day Sponsorship

Timing: Q2 2025

Magical Moments That Become More Than Just Advertising

We had the honor of being the match day sponsor for the AGF vs. Brøndby IF game, where we helped create magical moments that money simply can't buy.

Brand: Adax

Campaign: Ambassador

Timing: Q1 2025

PDP views (LT): +756%

Gross sales (LT): +163%

This influencer activation generated an increase in performance, but remarkable results in Lithuania.

Brands: 7 in total

Campaign: Event placement

Timing: CPHFW Jan 2025

Earned media value: 1.7M SEK

Reach: 189M

The event placement during Copenhagen Fashion Week was a great success among our partners.

Brand: Viking

Campaign: App push

Timing: W41 2024

Attributed revenue: 2,153K SEK

ROAS 7.3

The App Push Campaign drove high sales and engaged both New and Active customers.

Brands: 17 in total

Campaign: Influencer Photoshoot

Timing: Q4 2024

High reach off-site

1.3M voucher sale

The influencer photoshoot was designed to showcase the best of Home, Fashion, Beauty, Kids, and Sport categories onsite and off-site during the festive season.

Brand: New Balance

Campaign: Customised Photoshoot

Timing: Q3 2024

Increased engagement

High share of new customers

The images and videos increased engagement.

Brand: Bisgaard

Campaign: Sponsered Products

Timing: W25-44 2024

ROAS: 9.92

CVR: 16.83%

Sponsored Products significantly boosted sales performance.

Brand: LEGO®

Campaign: Mother's Day

Timing: W19-20 2024

+217% Gross Sales

+284 brandwall pageviews

Marketing had a powerful impact in terms of awareness, consideration, and sales.

Brand: Liewood

Campaign: Premium Brandwall

Timing: January - September 2024

+24% avg. time spend on brandwall

+38 sec avg. time spend on brandwall

Liewood Premium Brandwall Drives Engagement: Boosting Time Spent on Boozt

Brand: Lindbergh

Campaign: Sponsored Products

Timing: June 2024

6,24 ROAS

15% Basket Rate

Lindbergh Sponsored Products Campaign Success: Boosting ROAS and Basket Rate with Boozt

Brand: Rosemunde

Campaign: Influencer activation

Timing: March 2024

Creating content and brand awareness for Rosemunde

Rosemunde

Brand: Björn Borg

Campaign: SS24 Train

Timing: Week 12-13

14.26% Conversion Rate

3.385 New Customers

Outstanding conversion rate and customer acquisition for Björn Borg Training

Björn Borg

Brand: Gant Clothing

Campaign: SS24 Shirts Campaign

Timing: Week 8-9

6.01% Conversion Rate

70% Brandwall Pageviews uplift YoY

This SS24 campaign launch highlighted Gants heritage Shirts collection on various branding and tactical placements across Boozt.

Gant

Brand: LEGO

Campaign: Club Boozt activation

Timing: Q4 2023

8.35% Conversion Rate

+18k New LEGO customers

We chose LEGO to be our first partner to build a campaign and communicate to our newly created Club Boozt loyalty members. We offered our loyal customers that bought a LEGO product within the timeframe between w46 - w52 double up on Club Boozt points. The campaign showed amazing results acquiring over 18.137 new customers for LEGO, alongside orders from 2.536 of their previous Boozt customers.

The campaign was supported by branding e-mails, strong visibility on Kids frontpage, Social Media activations and an App push to our Club Boozt segment.

LEGO

Copenhagen Fashion Week Influencer Breakfast

Event: CPHFW Influencer Breakfast

Activation: BMP hosted event

Timing: January 2024

Cozy pre-fashion week breakfast at Hotel 25hours located centrally in Copenhagen. By hosting the event the friday before fashion week we increased the possibility of attendance since we were the only event that day. Keeping the event intimate but casual it created a cozy atmosphere where the ambassadors could talk to brands and Boozt.

18 brands represented
14 influencers attended with over a total of 800.000 follower base
40+ pieces of content shared from event

Furthermore, the event included brand talks from two brands, talking about the trends in beauty for spring, and after the talk there was the possibility to get personal makeup and beauty tips.

BMP

Brand: Calvin Klein

Production: Boozt Studio Photoshoot

Timing: Spring 2023

Creating local content together with Calvin Klein

Calvin Klein

Brand: Tommy Hilfiger

Production: Boozt Studio Photoshoot

Timing: Spring 2023

Creating local content together with Tommy Hilfiger

Tommy Hilfiger

Brand: Scholl

Production: OOH Photoshoot

Timing: Spring 2023

+434% Order uplift PoP

+228% PDP views PoP

Scholl

Brand: Tommy Hilfiger

Campaign: Always On SoMe

Timing: W18-22 2023

Note: Locally produced content

+20% CTR uplift

127x ROI

Tommy Hilfiger

Brand: Craft

Event: Royal Run

Activation: Merchandising

Timing: 2023

Activating our core business together with our preferred brands, while reaching the main KPIs such as revenue and new customers, is what the partnership with Royal Run is achieving. Boozt.com sends out all 94.000 starter packs, and this unique opportunity allows Craft to bring their brand into a high amount of households all over Denmark. This is a unique opportunity for Craft to get their brand out to such a broad target group across all of Denmark

Craft

Brand: New Balance

Event: Göteborgsvarvet

Activation: pop-up store

Timing: 2022

Creating an emerging and engaging space together with New Balance at Göteborgsvarvet allowing the 35,000 participants to get a physical shopping experience at the event. For New Balance this is a unique branding opportunity with high impact exposure to thousands of relevant valuable customers

New Balance

Brand: Reebok

Campaign: Classic Leather Activation

Timing: Week 21-23 2022

18.7m Impressions

+33% CTR Uplift PoP

Reebok