Uncover valuable insights with Boozt Data Intelligence
Want to learn more about Boozt Data Intelligence and how to access the tool? Please reach out to bdi@boozt.com
Explore campaign performance with our Evaluation Dashboard that provides full transparency on our media and gives insights into individual placement performance, allowing the partner to understand how each media contributes to the overall campaign objective
Our Customer Journey
Imagining a Customer Journey that is extraordinary, we put emphasis on quality. To translate an experience that not only leaves a mark, but results in conversion and purchase, we've analysed and taken each phase into consideration to understand what aspects drives success for both customer and brands. From e.g. external media outside Boozt, such as TV or Youtube ads to internal campaigns onsite supported by tactical placements.
OFF BOOZT
ON BOOZT
OFF BOOZT
ON BOOZT
ON BOOZT
01 Reach
Creating awareness for your brand can start outside Boozt. Using broader media makes it possible to reach a large group of potential customers quickly and frequently
01 Reach
Creating awareness for your brand can start outside Boozt. Using broader media makes it possible to reach a large group of potential customers quickly and frequently
Why:
Visual media with a broad reach, high awareness, and high impact
How:
Tactical message: 10-20 sec. Branding message: 20+ sec. Duration: minimum 2 weeks recommended. Focus on selected markets. Budget depending on market, season, duration, spot length, and more
Why:
Visual media with a broad reach, high awareness, and high impact
How:
Digital and print, video and still. Duration: 1-2 weeks. Focus on selected markets and cities. Budget depending on market and material
Why:
Audiovisual media with broad reach, highly tactical, and relatively low cost
How:
Recommended to keep spot length short and sweet: 10-20 sec. Duration: minimum 2 weeks recommended. Focus on selected markets. Budget depending on market, season, duration, spot length, and more
Why:
Premium visual media with, high awareness, and extraordinary high impact
How:
Recommended to focus on storytelling and branding with longer 25+ second ads. Duration 1-2 week. Focus on selected markets cities. Budget depending on market, current movies (estimated visitors), duration, spot length, and more
Why:
Create awareness at a low cost among a large group of potential customers
How:
Utilize visual opportunities with engaging content. Increase relevancy with targeting strategies
Why:
Reach broad with a high frequency at a low cost
How:
Competing in a highly noisy environment demands creative yet recogniziable content
Why:
Reach broad with a highly visual media at a relatively low cost
How:
Mix short video formats (6s bumpers) and longer formats (10-15s non-skip) to reach broad, create awareness, and drive traffic
Media
Why:
Visual media with a broad reach, high awareness, and high impact
How:
Tactical message: 10-20 sec. Branding message: 20+ sec. Duration: minimum 2 weeks recommended. Focus on selected markets. Budget depending on market, season, duration, spot length, and more
Why:
Visual media with a broad reach, high awareness, and high impact
How:
Digital and print, video and still. Duration: 1-2 weeks. Focus on selected markets and cities. Budget depending on market and material
Why:
Audiovisual media with broad reach, highly tactical, and relatively low cost
How:
Recommended to keep spot length short and sweet: 10-20 sec. Duration: minimum 2 weeks recommended. Focus on selected markets. Budget depending on market, season, duration, spot length, and more
Why:
Premium visual media with, high awareness, and extraordinary high impact
How:
Recommended to focus on storytelling and branding with longer 25+ second ads. Duration 1-2 week. Focus on selected markets cities. Budget depending on market, current movies (estimated visitors), duration, spot length, and more
Why:
Create awareness at a low cost among a large group of potential customers
How:
Utilize visual opportunities with engaging content. Increase relevancy with targeting strategies
Why:
Reach broad with a high frequency at a low cost
How:
Competing in a highly noisy environment demands creative yet recogniziable content
Why:
Reach broad with a highly visual media at a relatively low cost
How:
Mix short video formats (6s bumpers) and longer formats (10-15s non-skip) to reach broad, create awareness, and drive traffic
02 Consideration
Once you have reached the attention of new potential customers it is important to create interest and desire. Customers will then consider your brand in the purchase decision process, leading them into the Boozt website
02 Consideration
Once you have reached the attention of new potential customers it is important to create interest and desire. Customers will then consider your brand in the purchase decision process, leading them into the Boozt website
Why:
Create desire through inspirational content with relevant influencer marketing that tabs into your target audience
How:
Trust the influencer and their creative approach in order to create authentic and successful campaigns
Why:
Meet the customers by being part of events and provide a more personal experience, which will secure both new and loyal customers
How:
Pop-up shops, gift bags, merchandise, banners, flyers, etc.
Why:
Reach a broad and relevant target audience in order to drive traffic and be considered in the purchase decision process
How:
Mix branding and product focused content. Increase relevancy with targeting strategies and Boozt 1st party data. Plan for a sufficient frequency
Why:
Reach broad with a highly visual media at a relatively low cost
How:
Utilize longer non-skip formats (10-15s) allowing for more inspirational content that will create desire, inspire, and drive conversions
Media
Why:
Create desire through inspirational content with relevant influencer marketing that tabs into your target audience
How:
Trust the influencer and their creative approach in order to create authentic and successful campaigns
Why:
Meet the customers by being part of events and provide a more personal experience, which will secure both new and loyal customers
How:
Pop-up shops, gift bags, merchandise, banners, flyers, etc.
Why:
Reach a broad and relevant target audience in order to drive traffic and be considered in the purchase decision process
How:
Mix branding and product focused content. Increase relevancy with targeting strategies and Boozt 1st party data. Plan for a sufficient frequency
Why:
Reach broad with a highly visual media at a relatively low cost
How:
Utilize longer non-skip formats (10-15s) allowing for more inspirational content that will create desire, inspire, and drive conversions
01 Awareness
When tapping into the Customer Journey it is important to create awareness, especially among current Boozt customers as these are in-market and likely to purchase again. In order to make customers convert from your brand, awareness and top-of-mind is key
01 Awareness
When tapping into the Customer Journey it is important to create awareness, especially among current Boozt customers as these are in-market and likely to purchase again. In order to make customers convert from your brand, awareness and top-of-mind is key
Why:
Catch the attention of the customer when they enter Boozt, and secure Brand Awareness within your relevant category
How:
Use Front Page banners. These are strong for branding purposes and will secure top-of-mind awareness
Why:
Utilize the unique opportunity to communicate directly to the high value Boozt customers through newsletters securing both brand awareness and high engagement
How:
The full branded newsletter allows you to communicate both branding material and highlighted products to a specific newsletter segment of your choice. The newsletter brand banner allows you to tap into general Boozt newsletters to reach a large group of Boozt customers
Why:
App push is a unique opportunity to communicate your brand directly to loyal Boozt customers that have our app downloaded and their notifications turned on. This allows you to show up as a notification on their screen
How:
Use short and precise communication that is easily understandable and encourages engagement
Media
Why:
Catch the attention of the customer when they enter Boozt, and secure Brand Awareness within your relevant category
How:
Use Front Page banners. These are strong for branding purposes and will secure top-of-mind awareness
Why:
Utilize the unique opportunity to communicate directly to the high value Boozt customers through newsletters securing both brand awareness and high engagement
How:
The full branded newsletter allows you to communicate both branding material and highlighted products to a specific newsletter segment of your choice. The newsletter brand banner allows you to tap into general Boozt newsletters to reach a large group of Boozt customers
Why:
App push is a unique opportunity to communicate your brand directly to loyal Boozt customers that have our app downloaded and their notifications turned on. This allows you to show up as a notification on their screen
How:
Use short and precise communication that is easily understandable and encourages engagement
02 Inspire
Once you have created awareness among the in-market Boozt customers, you have the opportunity to build your brand identity even further with inspiring content, which will create an interest and desire for your brand. This will not only help with short-term conversions, but also long-term brand building
02 Inspire
Once you have created awareness among the in-market Boozt customers, you have the opportunity to build your brand identity even further with inspiring content, which will create an interest and desire for your brand. This will not only help with short-term conversions, but also long-term brand building
Why:
Create desire through inspirational content with relevant influencer marketing that tabs into your target audience
How:
Together with the Boozt creative team a thorough brief will be aligned. It is important to trust the influencer and their creative approach in order to create authentic and successful campaigns
Why:
Communicate through Boozt channels and reach loyal Boozt followers
How:
The Boozt creative team will handle the production of inspiring content. Content will match the Boozt customers' interests in order to strengthen performance and drive traffic through direct links
Why:
Utilize the unique opportunity to communicate directly to the high value Boozt customers through newsletters securing both brand awareness and high engagement
How:
Use the Newsletter format for storytelling and control the narrative when building your brand identity
Why:
Activate your inspiring content outside Boozt in order to drive traffic
How:
Utilize the Boozt first party data to target relevant customers with your inspiring content in the process of building your brand identity
Why:
Have a more dynamic and engaging customer experience
How:
Use eye-catching content in order to inspire the customers and help them navigate your brandwall in order to secure conversions
Why:
Use the Microsite to unfold your brand universe and highlight a certain product launch, collection, branding campaign, and control the full narrative
How:
Provide a mix of high impact material, inspirational copy, and relevant products in order to create a successful storyline together with our editorial team
Why:
Feature your brand in The Edit and utilize the highly engaged Boozt customers
How:
Together with the Boozt editorial team, you can highlight a good story in order to promote specific initiatives
Media
Why:
Create desire through inspirational content with relevant influencer marketing that tabs into your target audience
How:
Together with the Boozt creative team a thorough brief will be aligned. It is important to trust the influencer and their creative approach in order to create authentic and successful campaigns
Why:
Communicate through Boozt channels and reach loyal Boozt followers
How:
The Boozt creative team will handle the production of inspiring content. Content will match the Boozt customers' interests in order to strengthen performance and drive traffic through direct links
Why:
Utilize the unique opportunity to communicate directly to the high value Boozt customers through newsletters securing both brand awareness and high engagement
How:
Use the Newsletter format for storytelling and control the narrative when building your brand identity
Why:
Activate your inspiring content outside Boozt in order to drive traffic
How:
Utilize the Boozt first party data to target relevant customers with your inspiring content in the process of building your brand identity
Why:
Have a more dynamic and engaging customer experience
How:
Use eye-catching content in order to inspire the customers and help them navigate your brandwall in order to secure conversions
Why:
Use the Microsite to unfold your brand universe and highlight a certain product launch, collection, branding campaign, and control the full narrative
How:
Provide a mix of high impact material, inspirational copy, and relevant products in order to create a successful storyline together with our editorial team
Why:
Feature your brand in The Edit and utilize the highly engaged Boozt customers
How:
Together with the Boozt editorial team, you can highlight a good story in order to promote specific initiatives
03 Conversion
In order to secure actual conversions and be the brand that the customer ends up purchasing from, it is crucial to be available in the purchase decision by running tactical placements. Tactical placements are also a great opportunity to support branding placements (01 reach and 02 inspire) and utilize the temporary top-of-mind positioning
03 Conversion
In order to secure actual conversions and be the brand that the customer ends up purchasing from, it is crucial to be available in the purchase decision by running tactical placements. Tactical placements are also a great opportunity to support branding placements (01 reach and 02 inspire) and utilize the temporary top-of-mind positioning
Why:
Secure conversions by being present where the customers are. For placements in category listings it is crucial to be placed in the very top
How:
Sponsored Products, Category Branding Banner, and Front Page Product Placement
Why:
Utilize the unique opportunity to communicate directly to the high value Boozt customers through newsletters securing both high engagement leading to conversions alongside brand awareness
How:
The full branded newsletter allows you to communicate both highlighted products and feature brand material to a specific newsletter segment of your choice. The newsletter product carousel allows you to tap into general Boozt newsletters to reach a large group of Boozt customers with three products of your choice
Why:
App push is a unique opportunity to communicate your brand directly to loyal Boozt customers that have our app downloaded and their notifications turned on. This allows you to show up as a notification on their screen
How:
Use short and precise communication that is easily understandable and encourages engagement
Why:
High engaging media relevant for re-targeting in order to drive traffic and secure conversions
How:
Utilize Boozt 1st party data to re-target in-market customers
Media
Why:
Secure conversions by being present where the customers are. For placements in category listings it is crucial to be placed in the very top
How:
Sponsored Products, Category Branding Banner, and Front Page Product Placement
Why:
Utilize the unique opportunity to communicate directly to the high value Boozt customers through newsletters securing both high engagement leading to conversions alongside brand awareness
How:
The full branded newsletter allows you to communicate both highlighted products and feature brand material to a specific newsletter segment of your choice. The newsletter product carousel allows you to tap into general Boozt newsletters to reach a large group of Boozt customers with three products of your choice
Why:
App push is a unique opportunity to communicate your brand directly to loyal Boozt customers that have our app downloaded and their notifications turned on. This allows you to show up as a notification on their screen
How:
Use short and precise communication that is easily understandable and encourages engagement
Why:
High engaging media relevant for re-targeting in order to drive traffic and secure conversions
How:
Utilize Boozt 1st party data to re-target in-market customers
04 Purchase
When a customer has purchased from your brand, the journey of retaining or converting customer loyalty begins. In order to build a loyal customer base, your brand should continuously be present throughout customer journey touch-points - the loop will therefore start over
04 Purchase
When a customer has purchased from your brand, the journey of retaining or converting customer loyalty begins. In order to build a loyal customer base, your brand should continuously be present throughout customer journey touch-points - the loop will therefore start over
Why:
Get an in dept overview of your performance on Boozt.com to ease the process of making powerful decisions for your brand
How:
Sign up to BDI and use the dashboards that provides valuable insights into Order & Sales, Onsite Performance, Customers, and Product Performance
Why:
Dive into campaign performance in order to understand which media performs great for your brand and improve future campaign planning based on actual learnings
How:
Access all campaign evaluations in the Partner Portal and evaluate placement performance together with your BMP representative
Why:
Secure high satisfaction and a lower return rate by providing adequate product information, that will be in line with what the consumer can expect
How:
Detailed product descriptions, versatile product images, including model images and video material
Toolbox
Why:
Get an in dept overview of your performance on Boozt.com to ease the process of making powerful decisions for your brand
How:
Sign up to BDI and use the dashboards that provides valuable insights into Order & Sales, Onsite Performance, Customers, and Product Performance
Why:
Dive into campaign performance in order to understand which media performs great for your brand and improve future campaign planning based on actual learnings
How:
Access all campaign evaluations in the Partner Portal and evaluate placement performance together with your BMP representative
Why:
Secure high satisfaction and a lower return rate by providing adequate product information, that will be in line with what the consumer can expect
How:
Detailed product descriptions, versatile product images, including model images and video material