Boozt has developed a new campaign evaluation dashboard that tracks every marketing touchpoint on the consumer journey.
This upgrade sets a new standard for retail media campaign evaluations across the Nordic countries.

We are thrilled to be able to provide brands an even better understanding of the direct revenue impact of each placement and gain clarity on the cost efficiency of their campaigns.

Brand partners can see the exact value generated for every SEK invested and measure success on different content formats to drive more loyal customers.

This is achieved by building our own attribution model that follows the international standards within retail media. Each impression and click tracks the user with their consent for the next 30 days and attributes sales in this window to the right placement.

New added top KPIs
[Illustrative example below]

Attributed Revenue:
Understand the direct revenue impact of each placement
Cost Per Sold Item:
Gain clarity on the cost efficiency of your campaigns
Return On Ad Spend:
See the exact value generated for every SEK invested
Conversion Rate:
Measure success on different content formats to drive more loyal customers

These enhanced insights empower you to make data-driven decisions, identify top-performing placements, and strategically allocate budgets for maximum impact.

We are very proud of the work that our team of developers have produced and we are thrilled that we can now service our valued brand partners even better and we welcome brands to reach out to learn more.

Excited to see more?
Contact your BMP sales representative or write bmp@boozt.com and get a demonstration of the new campaign evaluation dashboard.