Boozt has developed a new campaign evaluation dashboard that tracks every sales touchpoints on the consumer journey.
This upgrade sets a new standard for retail media campaign evaluations across the Nordic countries.
We are thrilled to be able to provide brands an even better understanding of the direct revenue impact of each placement and gain clarity on the cost efficiency of campaigns.
Brand partners can see the exact value generated for every SEK invested and measure success on different content formats to drive more loyal customers.
New added top KPIs
[Illustative example below]
Attributed Revenue:
Understand the direct revenue impact of each placement
Cost Per Sold Item:
Gain clarity on the cost efficiency of your campaigns
Return On Ad Spend:
See the exact value generated for every SEK invested
Conversion Rate:
Measure success on different content formats to drive more loyal customers
These enhanced insights empower you to make data-driven decisions, identify top-performing placements, and strategically allocate budgets for maximum impact.
We are very proud of the work that our team of developers have produced and we are thrilled that we can now service our valued brand partners even better and we welcome brands to reach out to learn more.
Excited to see more?
Contact your BMP sales representative or write bmp@boozt.com and get a demonstration of the new campaign evaluation dashboard.