UNLOCK YOUR RETAIL POTENTIAL: ESSENTIAL TIPS FOR SUCCEEDING WITH RETAIL MEDIA IN 2025
At Boozt Media Partnership we give you the opportunity to strengthen your retail strategy in 2025 the best way. To support your business, we’ve prepared some valuable tips to strengthen your retail strategy. We’re here to help you succeed!
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LEVERAGE FIRST-PARTY DATA
Surely, you have heard it before: With privacy regulations tightening and third-party cookies being phased out, first-party data will be more critical than ever. Boozt Media Partnership has access to valuable insights in Boozt Data Intelligence: A tool where insights such as behavior and purchase history are available – which can of course be used to target ads more effectively. Ensure your strategy focuses on data to utilize and personalize marketing efforts.
In following cases you can find a few examples of how some of our partners have evaluated campaign performance with Boozt Data Intelligence:
Bisgaard case
LEGO® case
Liewood case
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PRIORITIZE MEASUREMENT & ATTRIBUTION
At Boozt Media Partnership we think it’s crucial to track and measure the success of campaigns accurately. In 2025 we have launched an improved Evaluation Dashboard that provides attribution, helping you understand which touchpoints/media drive conversions and which ones drive awareness. This allows for better budget allocation and campaign adjustments going forward.
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ADAPT TO TRENDS
While onsite media continues to be effective, it’s clear that brands need to be aware of the different generations and those preferences to win over the different types of audiences. And most important is to be authentic, purpose-driven, and engaged. How to do this best?We at Boozt Media Partnerships believe that content and creativity is the key. We deliver different types of creative setups, but common for all is that we want to catch and meet consumers expectations, so our partners can build strong, loyal relationships with the consumers of the future.
“Success today is about more than just following trends—it’s about creating authentic,
creative content that builds trust and meaningful connections. It’s how brands stay ahead and truly engage with their audience.
We are ready to help even more partners succeed with this in 2025.”
– Cristina Oliosi, Team Lead Social Media & Brand Activation
(4)
COMBINING ONSITE RETAIL MEDIA WITH OFFSITE REACH
To succeed in today’s competitive and fragmented (media) landscape, brands need to be present not only where consumers are discovering products but also right at the point of purchase. By combining retail media strategies onsite with a 1st party off-site reach, you can maximize your visibility and impact at key decision-making moments. This approach helps you stay relevant in the moment and ensure you’re influencing purchases wherever your audience interacts with your brand.
If Boozt Data Intelligence indicates that your main customer group is based in metropolitan areas, you can effectively reach them through Out-of-Home advertising. Additionally, you can easily leverage Boozt’s first-party data for targeted campaigns on social media.
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LET’S MAKE 2025 A YEAR OF GROWTH AND SUCCES – TOGETHER!
At Boozt Media Partnerships, we’ve elevated our offerings for 2025 to ensure even greater support for our partners.
Our enhanced solutions are designed to strengthen your retail strategy, boost your sales, and take our collaboration to new heights.
By leveraging advanced tools, targeted campaigns, and personalized insights, we’re committed to helping you achieve your business goals while creating even more value for your customers.
Together, we can unlock new opportunities and drive exceptional results.
If you’re looking for inspiration for your marketing strategy in 2025, we’re here to help.
Reach out to your BMP sales representative or explore the many case studies available on our website for fresh ideas.